The New Google Logo, Part 3: Google is cool.

September 11, 2015 by Megan (Megatron) Lukas

Google is synonymous with innovation. Not all of their projects or products are successful, but for Google it’s not always about the end product… it’s about the next big idea. It’s an “If you can dream it, you can do it” mentality.

Google’s influence.

Google has become part of our culture. It is a recognized word in the Oxford English Dictionary:

google_definition

 

Google was also the impetus for the movie “The Internship” starring Vince Vaughn and Owen Wilson. The premise focuses on the competition for a coveted internship at Google. The real life Google headquarters coined “Googleplex” is a well-known example of their admired corporate culture.

While Googleplex offers free food, laundry services and on-site gyms, the real perks are things like time to pursue your own ideas or continued training no matter what your position or experience level.

Google encourages creativity in all areas of their business, they give employees the tools to make innovation easy.

internship_movie

 

Google’s brand, evolved.

The Google rebrand is long overdue. Google has come so far from being just a search engine. They develop technology for things like self-driving cars and high altitude balloons that create a wireless network for people in rural or remote areas. Google is always evolving, so why shouldn’t their logo? Rebranding isn’t always about the mark itself, it’s about moving forward and evolving with the times.

The previous Google logo used a serif typeface. The Serif type classification dates back to ancient times. Before letters were carved in stone they were frequently painted on first. The brush strokes created heavier weights on parts of the characters and embellishments on main axes of the letterform. Given their history, serif typefaces are seen as traditional.

Google is anything but traditional.

serif_type

The new sans-serif typeface takes a new direction. It changes their identity and reflects the expression of the entire company. The new logo is bold, effective and has purpose, the purpose being seamless usability on all digital devices.

Their goal is to help people get things done in as few steps as possible. This is accomplished by using new logo elements that interact with the user as they are typing or talking, on any number of different devices.

google_branding

 

To me the Google rebrand is about the bigger picture. It’s about reminding users that Google embraces change. lesotho businesses It opens the door for a conversation about new and exciting ventures and products.

It certainly has us at Curran & Connors talking.

About the Author - Megan (Megatron) Lukas

Designer, dreamer and dog lover.




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