For anyone who has been looking for a deeper, intricate understanding of brands, your search is over. Debbie Millman, the exceptional artist, writer, educator and radio host, has collected 23 discussions with various professionals from her podcast Design Matters into this revealing anthology. Brand Thinking and Other Noble Pursuits is an indispensable tool for anyone who wishes to thoroughly comprehend the power and importance of branding.
A follow-up to her first anthology, How to Think Like a Great Graphic Designer, Millman yet again delivers a powerful, informative resource to her audience. Within these pages, we are exposed to the creativity and strategy of companies such as Coca-Cola, Starbucks, Proctor & Gamble and Cooper Hewitt (to name just a few). Brand Thinking includes a wide-range of interviews with serious heavy hitters in the realms of design, psychology, sociology and anthropology. Millman’s cast includes innovators such as Daniel Pink, Grant McCracken, Brian Collins, Malcolm Gladwell and David Butler.
The amount of knowledge that Millman shares with us in this book is vast and should be fully explored by anyone who is interested. However, ten quotes were selected from ten different interviewees (from the first half of the anthology) to share in this month’s Ten over Ten.
About the Author - Lindsay Reynolds
A graphic designer who is easily influenced by the promise of bacon cheeseburgers, books and typography.