Every tenth of the month, we bring together a small collection of design information in a series we’re calling Ten over Ten. With Ten over Ten, we hope to share, learn and grow our understanding of design culture from every perspective. With this awareness comes the ability to see a bigger picture of the world we share as professionals, or to zoom in to the more intricate workings of creative culture. The important thing is to increase our grasp of the beauty that exists in design and allow ourselves to be inspired.
The Inspiration: The Relative Size of Things in the Universe
Charles and Ray Eames released a film called Powers of Ten in 1977. It begins with a close-up shot of a guy sleeping and then moves out in multiples of ten until it reveals the edge of the universe. Then, at a rate of 10-to-the-tenth meters per second, we go toward Earth again, past the sleeping man’s hand and eventually down to a single carbon atom.
This film visually demonstrates the allure that proportion and scale possess. The universe’s scale is simultaneously infinite and infinitesimal. Everything we interact with is linked in some way, regardless of how big or small.
More than the Sum of Its Parts
With this observation comes a simple yet imperative realization: One small piece of knowledge can lead to greater comprehension. What may seem like a big topic one day becomes a tiny cog in a giant gear the next. As we broaden the scope of a project or zoom in to the finest detail, we allow ourselves to build a network of understanding. We allow ourselves to make connections. We allow ourselves to create a better society and ultimately a better world.
10 Lessons from 10 Creatives
1. JASON SANTA MARIA
2. JACOB ESCOBEDO
3. ERIK MARINOVICH
4. JOHN MAEDA
5. YARON SCHOEN
6. TRENT WALTON
7. DAN RUBIN
8. SAM HALL (GOLDIEROCKS)
9. ROANNE ADAMS
10. KEVIN ALLISON
About the Author - Lindsay Reynolds
A graphic designer who is easily influenced by the promise of bacon cheeseburgers, books and typography.