Integrated Brand Management: The Solution to Marketing Communications’ Marketplace Issues

November 11, 2014 by Curran & Connors

What Is Integrated Brand Management?

Integrated brand management is a leadership practice that unites all communications of a company with its core values, while conveying a promise to create deep, long-lasting relationships with its audiences. This increases sustainable brand value and a company’s return on investment.

That’s a mouthful isn’t it? In reality, integrated brand management is a streamlined business practice that Curran & Connors employs because we know how to do it extremely well. In practice, the objective is to produce a company’s marketing communications cohesively, holistically and proactively, aligning that company’s brand and principles in everything we produce for them. By employing a wide range of creative talent, disciplined management structure and efficient use of branding and technology, we’re able to get out in front of the issues before there ever is one.

Why You Need Integrated Brand Management

As we’ve stated in a prior blog post, the marketing communications sector is stuck in a 20th century rut. Historically, companies communicated inconsistently with clients and stakeholders through strictly individual silos. Today, these walls have been ripped down by technology, convergence and activism, creating a rift in the way companies handle their marketing materials. Initiatives are almost always pursued on a project-to-project basis, and rather than continue with this outdated formula, the new method is to look at all projects under a company’s brand umbrella, and assess them from there. This is what integrated brand management is all about.

In a world where marketplace activism is continuing to change the face of consumerism, being proactive with your projects is key, and this is why integrated brand management is the solution to the problems you never knew you had.

Click to read our white paper. Here, we get down to the nitty-gritty of integrated brand management, leaving you with the clearest and most concise picture of the business model that is changing the face of marketing communications forever. 



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