Blog

Ten over Ten series: 10 Lessons from “Brand Thinking and Other Noble Pursuits”
(Part One)

February 12, 2016 by Lindsay Reynolds

For anyone who has been looking for a deeper, intricate understanding of brands, your search is over. Debbie Millman, the exceptional artist, writer, educator and radio host, has collected 23 discussions with various professionals from her podcast Design Matters into this revealing anthology. Brand Thinking and Other Noble Pursuits is an indispensable tool for anyone… Read more »

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The Drive Behind Uber’s New Branding

February 5, 2016 by Megan (Megatron) Lukas

Evolving the Uber brand was a no brainer. Since they are a young company with such sudden growth and an audience primarily of young people, keeping their look fresh is essential. However, Uber’s rebrand is not so much an evolution, it’s more of a complete overhaul.   The Mark Uber replaced their identifiable “U” with… Read more »

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Curran & Connors, Inc. Backs “The Five Things” Book on Kickstarter

November 17, 2015 by Curran & Connors

What if you could only have five things in the world? What would they be? Why would you choose them? Ireland-based Graphic Designer, Paul McNally offers these very questions publicly in an ongoing project called The Five Things. “…the aim is simple – to build an archive of information and stories about humans and the… Read more »

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Ten over Ten series: 10 Retrospectives From 10 Game Changing Creatives

November 10, 2015 by Lindsay Reynolds

Michael Bierut Retrospective – Yale University School of Architecture   In the art world, a “retrospective” is generally accepted as being a compilation showing the work of a particular artist over a certain period of time. Thousands of retrospectives have been held over the years, from musicians to fine artists to architects. They can also… Read more »

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2015 Pumpkin Decorating Contest: And The Winner Is…

November 2, 2015 by Curran & Connors

This contest gave all our internal employees the chance to stretch their creative bones and our expectations truly were no match for what was delivered. Submissions did not just come from web and graphic designers, but also our sales staff and management. Just goes to show you, the talent here stretches out in all directions!… Read more »

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2015 C&C Pumpkin Decorating Contest – Vote Now!

October 29, 2015 by Curran & Connors

As the Halloween season slowly comes to an end and we eat our Pumpkin Pies and sip our Pumpkin Coffees, let’s remember it’s also a time to be creative. Here at C&C we choose not to forget the timeless tradition of utilizing the oddly shaped canvas Mother Nature has given us and turn it into… Read more »

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Modern Day Web Animation Solutions

October 13, 2015 by Andrew Ritter

Interactivity and animation are vital components of today’s Web. Immersive interaction in digital delivery has been evolving over the years; it is to the point that most people expect the application to respond to them to some degree, to show some signs of life. Additionally, video and moving image have emerged as the gold standard… Read more »

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Ten over Ten series: 10 Lessons from 10 Creatives

October 10, 2015 by Lindsay Reynolds

Every tenth of the month, we bring together a small collection of design information in a series we’re calling Ten over Ten. With Ten over Ten, we hope to share, learn and grow our understanding of design culture from every perspective. With this awareness comes the ability to see a bigger picture of the world we share… Read more »

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401k Plan Providers: Are You a Priority in the Minds of Employers?

October 8, 2015 by Curran & Connors

The good news: Contributions to employer-sponsored retirement plans reached a record high this year. The bad news: Volatile market conditions are also affecting 401k contributions, meaning that employees will be quick to put away less and/or completely halt their savings fund allocation in the very near future. Opportunity for Retirement Plan Providers. The recent global… Read more »

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6 Digital Marketing and Design Podcasts to Help Keep Your Business Ahead of the Game

September 30, 2015 by Thomas Dintrone

So I’ll admit it: I’m a podcast junkie. I’ve subscribed, downloaded and listened to so many podcasts in the past few years that my iphone now sends me alerts on a weekly basis that my storage keeps getting full. Sorry, Siri. Deal with it. As a Web developer and digital marketer here at C&C, it’s… Read more »

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Tell Your Company’s Story with an Innovative Annual Report

September 24, 2015 by Curran & Connors

Traditionally, the annual report was a document meant to satisfy rules and regulations concerning financial disclosure for public companies. But with public companies’ performance readily available online, the annual report now serves another opportunity: for companies to share their brand, their information and ultimately their story. There’s a lot we can understand from creative companies… Read more »

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The New Google Logo, Part 3: Google is cool.

September 11, 2015 by Megan (Megatron) Lukas

Google is synonymous with innovation. Not all of their projects or products are successful, but for Google it’s not always about the end product… it’s about the next big idea. It’s an “If you can dream it, you can do it” mentality. Google’s influence. Google has become part of our culture. It is a recognized… Read more »

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The New Google Logo, Part 2: Has Google Made Us Bored?

September 10, 2015 by Lindsay Reynolds

Google is a creative, highly intelligent yet approachable technology titan. With the release of Google’s new logo this past week came strong opinions from various people (as expected). It would be foolish to expect 100% of Google users to fully embrace the new design. Michael Bierut summed it up with, “Graphic design criticism is now… Read more »

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The New Google Logo, Part 1: Designing an Identity System for a Flexible Brand

September 9, 2015 by Melissa Banks

Designing a logo to be both scalable and versatile is a major challenge. People use Google on their desktop. They use it on their phone. They will be using it on their smart watch, their smart car, their refrigerator, and who knows what else. Their logo or mark could appear as small as 16 pixels… Read more »

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Is Your Web Site Ready for “Mobilegeddon” on April 21st?

April 7, 2015 by Curran & Connors

Historically, Google’s algorithm modifications occurred without warning, always leaving webmasters, businesses and consumers in a terrible scramble to get up to SEO speed. This time around, Google has given us plenty of warning before their new algorithm completely changes the state and structure of their search rankings forever.   From the Google blog, “Starting April… Read more »

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We Are Your Strategic Business Enablers

April 2, 2015 by Curran & Connors

We live our lives by the appetites of design. The decision to go here instead of there, or to buy this instead of that, is subconsciously set for us. Much of our daily decision making is carefully tailored by graphic designers. This distinction is important to remember when getting into a business relationship with a graphic… Read more »

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C&C and Vintage/PR Newswire Enter into Exciting Partnership

March 25, 2015 by Curran & Connors

We’re incredibly excited to announce our partnership with Vintage (the capital markets, corporate services and institutional & fund services division of PR Newswire) on a cohesive program to nurture corporate transparency and investor engagement. Combining strategy, design, printing, Web sites, distribution and animation, this new partnership provides production and marketing, the two sides of the coin the… Read more »

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The Value of Proofreading

March 11, 2015 by Curran & Connors

When was the last time you caught a spelling or grammatical error in something you were reading for business? What about a confusing sentence you had to read three times before giving up on its meaning for good? Errors in published communications  happen far too often, causing readers to develop an active distrust in the company… Read more »

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Why is the Annual Report So Important?

January 29, 2015 by Curran & Connors

The annual report is so much more than compliance. It’s the indisputable display of a company’s accountability, the communication of an authentic company culture and the marketing of a company’s brand awareness.   Accountability People want to know that the businesses they support are run in a way they can trust and relate to. When your… Read more »

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Problem Solving with Design: A Typeface Designed to Help Dyslexics Read Better

January 15, 2015 by Curran & Connors

Dyslexie is a typeface designed specifically to help those with dyslexia read more easily. A developmental reading disorder that causes the reader to improperly recognize and process letters and symbols, dyslexia is estimated to affect 10% of the population. Suffering from dyslexia himself, designer Christian Boer created the typeface to address the structural characteristics of traditional typefaces that cause… Read more »

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C&C Honored with 8 American Graphic Design Awards

January 6, 2015 by Curran & Connors

     For five decades, the American Graphic Design Awards, held by GDUSA Magazine, has been one of the leading national design competitions recognizing outstanding work in graphic design of all mediums. Curran & Connors recently brought home 8 awards for our annual report design from the 2014 competition. American Society of Mechanical Engineers (ASME) Aspen Insurance Holdings… Read more »

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Integrated Brand Management: The Solution to Marketing Communications’ Marketplace Issues

November 11, 2014 by Curran & Connors

What Is Integrated Brand Management? Integrated brand management is a leadership practice that unites all communications of a company with its core values, while conveying a promise to create deep, long-lasting relationships with its audiences. This increases sustainable brand value and a company’s return on investment. That’s a mouthful isn’t it? In reality, integrated brand management is a streamlined business practice… Read more »

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The Trouble with Marketing Communications in the 21st Century

October 28, 2014 by Curran & Connors

There is a huge problem in the marketing communications sector as we know it today. Can you pinpoint what this problem is, and do you know how to fix it? The marketing communications sector is built on an outdated 20th century model that is inappropriate for today’s business environment, and as we delve into 2015, this problem… Read more »

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What Is Branding for a Hedge Fund and Why Is It Important?

March 17, 2014 by Curran & Connors

About 10 years ago, I was in a meeting with the president of a prominent New York community bank and he said to me, “When I drive down Park Avenue in Manhattan and I see a blue color gradation, I know instantly there is a Citibank branch under the blue color. I want people to… Read more »

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“With Ban on Ads Removed, Hedge Funds Test Waters”

February 26, 2014 by Curran & Connors

Last Friday, The New York Times posted an article entitled “With Ban on Ads Removed, Hedge Funds Test Waters.” You can view the article HERE. The article talks about the recent ad run by a $4.3 billion hedge fund entitled “Performing In All Conditions.” This ad is a result of the new JOBS Act, which… Read more »

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5 Things a Hedge Fund Can Do to Improve Investor Confidence

February 21, 2014 by Curran & Connors

Let’s face it: after coming off a great year, the markets this year so far have been somewhat shaky. It is more important now than ever before to instill investor confidence. Here are five tips that you should follow to make sure you continue to build investor confidence and avoid redemptions. All five items below… Read more »

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